With a name
like 'Piddle in the hole' it might not have been the
best idea to buy a bottle of this beer from the Wyre Piddle Brewery,
but I was drawn by the comical value of the name and its predictably
amusing label. The beer itself was actually quite nice,
though I am reliably informed that the less popular 'Piddle in
the dark' is actually a better beer, but what do I know, it's not
like I am a serious beer drinker.
One online reviewer of the Wyre Piddle Brewery's 'Piddle
in the hole' beer said it has "A distinctive rich burnt
smell and crunchy burnt roast barley flavour belied by its middle-of-the-road
bitter colour, with a lingering malty caramel aftertaste." However,
as if to prove that I am most certainly no connoisseur, I thought
that it tasted like, well... beer.
The real humor of course comes from the name. Wyre Piddle is actually
a real place in the county of Worcestershire, which is actually
pronounced more like "woosta'sher" (although
for the sake of a few laughs we don't tell Americans that until
they've tried to pronounce it a few times). According to the 'Knowhere
Guide', Wyre Piddle's hot hook up place is "the
lonely bus shelter" which probably gives you some indication
of the pace of life one might expect to find in this Worcestershire
So I wonder, if making beer in places with funny names turns out
to be a big hit, will we see the creation of other such quirky
named brews? There could be all kinds of amusing bottles to collect.
'Lost Beer' from Scotland, along with 'Petting Beer' and 'Kissing
Beer' from Germany, and even 'Intercourse Beer' from
Pennsylvania, USA. Though such a tactic could well backfire for
some places. For example who would drink 'Pussy Beer' from
France, or 'Wank Beer' from Germany?
Austrian marketing companies would have their work cut out trying
to bring 'Windpassing Beer' to the market. However
'Fucking Beer' could well become very popular. Though in
unlikely that the 104 residents of the traditional rural village
near Salzburg would relish the attention of who knows how many
intoxicated foreign visitors intent on knocking back vast quantities
of Fucking beer and stealing Fucking signs.
Indeed, the Fucking police chief, Kommandant Schmidtberger, says
that the village already suffers from too much unwelcome attention
with signs being stolen and tourists asking local store owners
if they sell Fucking postcards. "Fucking is simply Fucking
to us." he says. And on a continent famed for its liberal
ways, few would argue with that.